Self Brand vs Personal Brand


We've all heard of a personal brand – a unique identity crafted by one person to showcase their expertise, personality, and values to the world. It’s about building a reputation and presence that others recognize and trust. But what about a Self Brand?


A Self Brand is all about selling yourself the life you want. It’s an inward journey, focusing on the development, strategy, marketing, and advertisement of your own aspirations to yourself. While we invest significant effort into convincing others to buy our products or ideas, we often neglect to create a compelling self-image that motivates us to become who we truly want to be.

Sell Your Dream Product To Yourself


Imagine if we applied the same dedication to branding ourselves as we do to external branding. Creating emotional triggers that rewire our brains and overwrite past programming. Crafting battle boards, mood boards, schedules, photos, and videos not for an audience, but for our own transformation. It’s about enticing our own brains to change, to align our inner self with the vision of the life we desire.


Without a strong Self Brand, we are vulnerable to the influences of others' personal brands and the overwhelming power of corporate branding. In a world of doom scrolling and clickbait content, it’s crucial to stop and realize that until we brand ourselves with our own creation, embodying the latest version we envision for ourselves, we can’t effectively build a personal brand that resonates authentically with others.

How I Downloaded This Light Code.

Today I met up with a Magical Unicorn Energy Kinetic Healer. Following I received the inutition that I was Overthinking. I realized that Overthinking means to be Over the Thought. Thats a good thing actually. But your told your Overthinking usually after your speaking. Meaning your connecting too many dots with words in one conversation. The person your speaking with doesn't need all the context. They usually tell you. "I think your overthinking this." It dawned on me. Overthinking is an inversion. The thinking isn't the problem its the Oversharing that is the problem. Which led me to another issue.


Why do I talk to so much to People. I realized there is a difference between Communication and Conversation. Communication is where we openly communicate sharing ideas with no place to be, no schedule and no dollar to chase. Conversation originally meant With a Verse or to be against someone else in a versus match. This is the type of back and forth we typically have with others. I tend to communicate something when others are conversating. It doesn't work. I was wrestling with why I do this and I realized. There is always a trigger, a invitation to expand on my ideas and insight, and then i go overboard. I try to take people down the rabbit hole. I realized that there must be some past programming of needing to sell myself to others. Perhaps its because i didn't speak words until I was in the 10th grade of high school or perhaps it was trauma of not have a male figure in my life until i was in 7th grade. Or maybe it was some past life trauma. Probably it was all three. But regardless, I am oversharing the revelations i get. I am not programmed to take a big interconnected idea and shrink it into a little yellow pill that when taken shoots light codes into someone's brain. Why don't i do that? What is wrong with me and then it popped in my head: SELF BRAND.

The Yellow Pill


I am so busy trying to sell others on my products and services I never sold myself on how I want to be with others what life i want to live how i want others to perceive me. With all the deadlines of bills and Promises to Clients, the dreams I'm chasing I am under constant stress causing me to not find the time or wherewithall to Sell Myself on My Own Self Brand. And then i realized. the reason why i'm not living the life precisely that i dreamed of is because i never actually sold myself on how to be the person who has that life. I'm simply the evolution of all the problems i have solved but i never solved the me problem. All That is going to change. Starting now I am rebranding this blog. Light Codes. when i get a download that i just HAVE to share I'm going to write about it. I am going to make trading cards with the downloads and if someone asks me about a particular topic I am going to hand them a card. The Yellow Pill. There is nothing to sell. But since there is only Conversation between people in modern society. The information is best served in another form of communication and currently that is this blog.